With the commercial clamour of Christmas growing louder over the years, Christians have often despaired of the true spiritual message of the Nativity being heard.
But a Church of England-backed campaign to raise awareness of Jesus Christ – by portraying him as a toy doll – seems to be trying to spread the word just a little too hard.
It has even led some worshippers to brand it as ‘tacky’ and ‘blasphemous’.